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Hachette Filipacchi Launches The Elle Interactive Network Portal @ www.elle.com LAURENT NÉGRIER On July 2nd, Hachette Filipacchi Interactions set a new standard in the women's interactive community with the launch of the Elle Interactive Network Affinity Portal at www.elle.com. More than just another editorial site, elle.com focuses on offering a real community built around targeted content and unique services to enhance women's lives. An innovation in terms of structure, style and content, this spirited and information-rich site aims to become the leading women's online lifestyle network offering the opportunity to share values among a fashion-forward, dynamic and discerning audience. The #1 women's magazine in the world, Elle counts 32 international print editions and sells 60 million copies per year (5 million issues sold per month in 1998); readership numbers 20 million monthly. In addition, Elle counts 13 web sites (8 languages / 12 countries). As the portal to access all Elle web sites, Elle.com is the first of the brand's addresses to reflect a universal editorial concept; local sites will soon be reworked in the same spirit. "Elle is the world's leading upscale women's magazine - and we seek to be the leading women's lifestyle network on the Internet," explains Danielle Paquin, director of the Elle International Network and Executive Producer of Elle.com. "The scope of this project goes far beyond simply taking a magazine and putting it online: it's about harvesting the strength of Elle worldwide and nourishing a truly global community." Looking to Connect Elle.com was created with the baseline Women of the World Celebrating Life and Style. Elle.com is an international English-language flagship site targeted to women of similar socio-cultural backgrounds who share a taste for innovation, modernity, fashion, beauty and a sophisticated lifestyle. It is an audience that is particularly attractive to advertisers in the fashion, beauty and luxury sectors. For this venture Elle.com has also forged Internet partnerships with CNN Interactive and Lycos, Time Out and voila.com (France Telecom). High Interactivity and Special Services "The real interest of the Internet is reader influence," explains Paquin. "Unlike the traditional press, every single user can participate and bring something to the table." Features include: Style (seasonal fashion collections, exclusive interviews and favorite addresses); Beauty (products and expert advice), Health & Fitness, Women's World (current issues and humanitarian organizations), Friends & Lovers, Culture (art, books, film, music), Travel and Horoscope. Services and Shopping * * * * |